Anthem, Inc. Marketing Strategy & Insights Director in Indianapolis, Indiana
SHIFT: Day Job
Anthem (NYSE: ANTM) is a health care company dedicated to improving lives and making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team
Our Marketing Strategy & Insights Director can be based in one of the following locations: Mason, OH; Chicago, IL; Indianapolis, IN.
We’re looking for a strategic and experienced product marketer with the ability to partner across the business and development teams to identify growth opportunities and build integrated marketing plans that capitalize on them. The right candidate will have experience applying a disciplined product marketing methodology across the lifecycle. This individual will work closely with product, digital and channel-marketing teams to propel our market-leading position. Working in a large, complex organization means you must have the ability to effectively navigate the business, motivate stakeholders, and drive implementation. Key responsibilities and activities include:
Study and assess key inputs from the business, market and customer to discern the marketing opportunity and how we’ll capitalize on it
Build integrated and measurable marketing plans to drive demand for our products, platforms, and digital solutions; oversee implementation across multiple teams and shared services
Partner with brand and product to develop positioning that is compelling and differentiating in the market
Gather customer, market, and competitive intelligence – and apply insights to inform product development and marketing strategy
Requires BA/BS degree, MBA preferred; 7 years experience; or any combination of education and experience, which would provide an equivalent background.
Requires excellent communication, writing, and presentation skills – with emphasis on the ability to build and present compelling decks
Demonstrated success launching new products and services, concept to commercialization, preferably in healthcare, pharmaceutical, financial services, or technology.
Strong interpersonal skills to engage with technical and sales communities with credibility
Strategic thinker with the ability to interpret relevant data
Demonstrated ability to work through complex challenges quickly as speed-to-market is critical
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.