Anthem, Inc. Marketing Dir. (Medicare Engagement) in Indianapolis, Indiana
SHIFT: Day Job
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
Interested in joining a fast-paced, leading-edge marketing team? Ready to perform at the top of your game? If you are a digital-first, high-performance marketing professional looking to build and drive a strategy designed to engage and retain our Medicare membership than this could be the right opportunity for you:
Formulates short-and long-term Medicare marketing strategies to engage membership.
Ensures the marketing strategy aligns with the enterprise-wide strategy.
Fluent in digital marketing strategies, campaign development, and execution.
Works with a cross-functional team to support Medicare business, STARs, HEDIS, and other government-related measures/regulations and build strong member connections.
Drive data analysis needs, tracking, and reporting.
Comfortable creating and delivering management-level campaign results.
Strong written and oral communications skills.
Can drive internal marketing processes and comfortable in a highly matrixed environment.
Builds multi-channel, market-specific, member-centric marketing plans.
Makes recommendations on marketing campaign and vendor selection and serves as a single point of contact on marketing issues and resolution.
Requires BA/BS degree; 8-10 years’ experience; or any combination of education and experience, which would provide an equivalent background.
For URAC accredited areas the following applies: Requires strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Has experience in Adobe platform, strong Excel, and PPT skills.
Able to manage an individual budget.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.