Anthem, Inc. Director of Medicare Marketing - Member Engagement Phase in Indianapolis, Indiana
SHIFT: Day Job
In our Medicare marketing organization, we are aligning around consumers. From when they first consider a Medicare product to joining Anthem, we want to create better connections that build confidence in their benefits and help them achieve better health. To do that, we focus on developing solid strategies, informed by research and data, and supported by strong creative measured for its effectiveness. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
Our Director of Medicare Marketing - Member Engagement Phase will be responsible for the development and implementation of broad-reaching, omnichannel, data-driven member engagement strategies for Anthem’s Medicare products (MA, SNPs, Med Supp, and PDP). This is an amazing opportunity for a forward-looking marketer and People Leader to help lead Medicare member engagement for a premier healthcare brand, and be responsible for improving the health and well-being of millions of Americans.
Primary duties may include:
Authoring and leading a comprehensive marketing strategy for member engagement. Leading a matrixed marketing team while collaborating with a matrixed organization. Coordinating across Marketing with other consumer journey phases to ensure continuity of experience. Establishing/documenting clear and specific priorities (Blue Chips) and marketing’s measures of success. Leading the development, implementation, and measurement of effective, imaginative, multi-media creative, and content across paid and owned assets. Experience delivering effective solutions and delivering value to the business by improving member engagement. Developing strong cross-functional and P&L relationships using a collaborative approach. Leading the development of thoughtful, well-executed, and effective creative. Develops and implements metrics to report and monitor progress against goals and implements changes to effect improvement, and/or reacts to a change in the organization or industry. Researches and evaluates trends related to membership growth and satisfaction patterns. Develops and recommends department operating budgets; reviews and revises financial reports and prepares departmental statistics.
BA/BS in Marketing, Business Administration or similar field; 10 years of sales, marketing or healthcare experience including 5 years of management experience; or any combination of education and experience, which would provide an equivalent background. Requires a proven track record of designing, developing and managing sales, marketing, and community relations functions. Knowledge of Protocols and Process Regulations required.
Highly preferred experience: -Medicare and/or Medicaid experience preferred. -Experience in developing/leading digital campaigns (preferably using the Adobe Experience Cloud). -Demonstrated ability in strategic leadership, creative leadership, operational/organizational leadership, while working across the matrix and effectively leading a team. -Building cohesive member engagement strategies. -Excellent analytical, negotiation, and presentation abilities. -Excellent managerial and change management leadership skills.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few. Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For®, is ranked as one of the 2020 World’s Most Admired Companies among health insurers by Fortune magazine, and a 2020 America’s Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.