Anthem, Inc. Director Marketing, Strategy and Insights in Indianapolis, Indiana
SHIFT: Day Job
Anthem, Inc is an innovative company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.
Responsible for managing a team of 3 that leverages research to support brand-, marketing-, and comms strategies by bringing forward-looking, inspiring insights inside the boardroom decision-making
Primary duties may include but are not limited to:
Pro-actively provide thought leadership on emerging customer and market trends
Turn insights into strategic recommendations that inspire world-class marketing
Leverage Segmentation to deliver ’micro-targeting insights that drive personalization
Provide recommendations for campaign research and concept testing
Develop and coordinate research plans and manage budget
Ability to present and engage large and different audiences through storytelling
Requires a BA/BS degree; minimum of 8 to 10 years of professional/leadership experience; or any combination of education and experience, which would provide an equivalent background.
You’ll bring natural curiosity, enthusiasm, creativity, empathy, and an entrepreneurial mindset to this role.
Experience w/ variety of Customer Experience Measurement platforms (e.g. Community Panel, Medallia) preferred.
Excellent managerial and leadership skills are required.
Travel may be required.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.