Anthem, Inc. Dir Proposal Strategy in Indianapolis, Indiana
SHIFT: Day Job
Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.
This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.
Director Corporate Strategy/Director Proposal Strategy
Location: This is an office based position role and can be in any of the Anthem's major locations . Indianapolis, IN and Virginia Beach, VA are preferred
Responsible for Market and Competitive Intelligence (MCI) and Data Analytics for Anthem’s Government Business Division (GBD). Leads a team of 10+ associates to provide information and insights to enhance our competitive position in the Medicaid, Medicare, and Federal Government Services business segments. The team’s efforts directly support Government Business growth strategy and capture including Medicaid and FGS RFPs and Medicare bids. Primary duties include:
Conducts and communicates regular market and competitor analyses to inform decision-making and drive competitive advantage in opportunities
Must be able to synthesize vast sources of detailed data into concise, actionable presentation materials to senior leaders
Conducts in-depth strategic/market research. Provides analytical and strategic development support including the analysis and synthesis of business technical and government documents with a high attention to detail
Conducts “deep dive” analysis of scoring information and competitor RFP responses to support future improvements and mining of competitor capabilities
Identifies, evaluates, develops, and tracks pipeline of growth opportunities across multiple GBD lines of business (including but not limited to Medicaid and FGS)
Produces wide range of daily, weekly, monthly, quarterly, and ad hoc reports and communications to a variety of internal audiences, including industry and competitor news, trends, competitor capabilities, opportunity updates, earnings/SEC material analyses, and pipeline reports
Provides and updates growth pipeline source data and talking points to inform quarterly earnings calls and other investor-facing activities
Conducts external competitive intelligence via secondary research and work with various internal stakeholders in the health plans, government relations, product, business development, and other SMEs to gather and disseminate knowledge and ensure it is incorporated into RFP responses, growth planning and product development efforts
Coordinates RFP protest activities working closely with legal counsel
Develops and continually improves numerous interconnected libraries and databases to track ours and competitors’ RFPs, submissions, capabilities, profiles, and varied other intelligence
Supports the Medicaid and Federal RFP process from pre-capture to post-submission
Pre-Capture phase: Monitor, research, and report on the competitive landscape of all health plans and growth opportunities for all markets
Capture phase: Conducts a detailed competitive landscape review for the opportunity analyzing gathered intel from secondary research, local insights and a Win the Bid Survey; Develops SWOT in collaboration with local market and key stakeholders; Continues to monitor, research and report CI to the Capture team throughout the entire Capture phase; Focuses efforts on capability and proof point identification that ghosts the competition, meets the customer's objectives and solves customer pain points
Live Bid phase: Conducts a refresh of detailed competitive landscape for the RFP kick-off; Provides key data points that reflect experience, performance and knowledge of the population and providing up to date membership counts by product and population; Focuses efforts on new CI that could provide a shift to the competitor landscape
Post-submission phase: Conducts an analysis of bid scoring to verify accuracy; Works with several members of the MCI team to conduct a CI Deep Dive of the competitor responses; Shares insights with GDs/SCDs/Health Plans in multiple forums and collaborates on gap and strength areas
Supports the Medicare bid process with a variety of market and competitive analyses including competitive landscape, AEP growth/sales reporting, value-added benefits analyses, enrollment reports, STAR ratings analyses, and other materials to assess and enhance competitive positioning
Works closely with senior management health plan leaders and broad cross-functional staff
Hires trains coaches counsels and evaluates performance of direct reports.
BA/BS in Business Health Management Marketing Journalism Communications or a related field; 7 - 10 years of experience in business development proposal management or related including 7 years of management experience working knowledge of publicly funded health care programs project management experience; or any combination of education and experience which would provide an equivalent background.
Ability to travel up to 15% of the time.
Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and has been named a 2019 Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.